I am really struck by this quote by Josh Gad:

” How could I have been so naive as to trust the “research” conducted by experts over the past three decades, when DeepCowboyRenegade32, (a self-described “Kitchen Utensil Vendor” in Arkansas), needed nothing but 140 characters and a commanding use of the F word to make his point so clearly.  It turns out that passion outweighs hard fact.”

Although Josh Gad is talking about global warming in this example, his basic comments about the challenges of being an expert in a social media world are right.  What should we be doing differently?